Ecommerce build
Full store with a product system handling sizes, box quantities, toppings and upgrades, wrapped in a design loud enough for the brand.
Ecommerce // Staffordshire
Ecommerce buildCustom box builderShipping logicWholesale channel
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The situation WHERE THEY
WHERE THEY
WERE.
The Crumb Life makes NYC-style stuffed cookies in Staffordshire. The product was already winning locally; the constraint was geography. They needed to sell beyond the counter: nationwide shipping, wholesale enquiries, and a storefront that looked as good as the cookies taste.
This was a pure build job. No ads, no SEO retainer. The brief: make the internet taste like the product.
The work WHAT WE
WHAT WE
BUILT.
Custom box builder
A create-your-own cookie box flow: pick a size, choose flavours, baked and shipped. The kind of feature that turns browsing into buying.
Shipping logic
Order cutoffs tied to real dispatch days, so customers see honest delivery expectations before they pay.
Wholesale channel
A dedicated wholesale page for cafes and shops, opening a second revenue stream beside direct orders.
The outcomes WHAT IT
WHAT IT
DID.
4 custom systems in one build
2 sales channels: direct + wholesale
22% CTR on launch search queries
0 ad spend since launch
Launched early 2026. First organic orders came in without any paid support. Search Console data: Google, Feb to Jul 2026.
“The website feels exactly like the brand. The box builder does what we asked and then some, and the first orders came in without us spending anything on ads.”
Want this for your business?
Every engagement above started with a conversation about where the business actually was. That is where we start with you.
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